Discovering

AI Design and Prototyping

Discovering is the iterative design process for products and applications with AI.

Turn your idea into a functional prototype with documented architecture decisions, so your team builds an AI experience users actually adopt.

The problem

You have a clear idea. But when you try to shape it, the hard questions appear.

  • What exactly does the AI system need to do?
  • How should the agent respond — in what form, with what limits?
  • What does the user experience when the agent doesn't know how to respond?
  • How do I design onboarding so users understand what they can ask the agent?
  • How do I design this so users actually adopt it?
  • What do I hand the development team so they build the right thing?

Starting to build without answering these questions is expensive. Discovering exists to answer them before it is.

The solution

The design process your AI project needs.

Research, architecture, and design integrated into functional prototypes with real AI models and agents that your team can take and build from.

How it works

From the first call to team handoff.

01

Scoping call (free, 30 min)

We talk about the idea and context. I confirm whether Discovering fits and what to expect from the process.

02

Proposal and kickoff

Within 24-48 hours you receive the proposal with scope and timeline. On signing, we start.

03

Research and architecture

I understand the problem, users, and operational context. I define what artifacts the system needs, how context is structured, and what policies govern each decision.

04

Design and prototype

Flows, interactions, tone, handoffs, and failure modes. All running with the real model — clickable, real behavior.

05

Delivery and consultation

Live walkthrough, documented decisions for the team, and two weeks of follow-up consultation while they start building.

Deliverables

Deliverables that get built, not archived.

01

Functional prototype

Built with the real model. Clickable. Real behavior, not simulated. Your team starts from here.

02

Documented decisions

AI architecture, domain artifacts, design decisions. Everything the team needs to implement without guessing.

03

Live walkthrough

We walk through the prototype and decisions together. You ask questions, we discuss, we adjust. Your team leaves with full clarity.

Why me

I'm not a UX designer who also looks at AI.

20+ years

Designing and building software.

8 years

UX as an explicit discipline.

AI + product

My current focus, at the intersection of both.

I'm not a UX designer who also looks at AI. I'm not an engineer who does wireframes. I design and implement AI systems where experience and architecture are decided together — and that's exactly what makes the prototype I deliver executable, not decorative.

See case study →

Let's start with a conversation.

30 minutes. Free. No commitment.

I'll tell you if I can help, what the process covers, and what to expect.

AI Design Engineer

Buenos Aires, Argentina · Working with teams worldwide.

© 2026 Lucas Semelin. All rights reserved.